By our reporter
African performance sportswear brand AFA Sports has officially partnered with Footie Moments with Nabila Foundation and Africa Bitcoin Community Hub to support the launch of #LaceUpADream, a grassroots football initiative focused on equipping underprivileged yet highly talented young African footballers with the tools they need to pursue professional careers.
As the official technical and manufacturing partner, AFA Sports designed and produced the first 200 pairs of high-performance football boots for the initiative. The boots are purpose-built for African playing conditions, prioritising durability, comfort, and elite-level performance.
While meeting international quality standards comparable to leading global brands, the boots are proudly African-made, reinforcing AFA Sports’ commitment to building world-class sportswear from Africa, for Africa.
“This partnership represents everything AFA Sports stands for, elite performance, African ownership, and real impact at the grassroots,” the brand stated.
Football, Innovation & Financial Empowerment
Through strategic support from Africa Bitcoin Community Hub, the #LaceUpADream boots feature a visible Bitcoin logo, symbolising financial inclusion, innovation, and digital empowerment for African youth.
Football remains one of Africa’s most powerful cultural forces. By intentionally integrating Bitcoin awareness alongside sport, the initiative aims to spark early conversations around financial sovereignty and modern economic tools for the next generation of African athletes.
“These boots are not just equipment, they are a statement,” AFA Sports added.
“They represent opportunity, independence, and the belief that African players deserve access to global systems of value, both on and off the pitch.”
Building African Value Chains
For AFA Sports, the collaboration is also a clear stance on African economic sovereignty.
“For too long, Africa has exported its talent, capital, and consumer power to the West. We believe African athletes should be equipped by African brands, supported by African institutions, and built for global excellence, from right here on the continent.”
By partnering with Footie Moments With Nabila Foundation, the initiative ensures that grassroots football development is directly linked to African-owned manufacturing, branding, and value creation, keeping impact and wealth within the ecosystem.
A Long-Term Vision
#LaceUpADream is not a one-off giveaway. It is a long-term development platform designed to integrate:
•Elite football equipment
•Grassroots talent identification
•African brand building
•Financial literacy and digital inclusion
Through this collaborative ecosystem, AFA Sports, Footie Moments With Nabila Foundation, and Africa Bitcoin Community Hub are laying the foundation for a new generation of African footballers, athletes who are not only exceptional on the pitch but empowered far beyond it.
Extrasportnigeria 
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